Cook & Taste Barcelona

During my 5-week internship with LeadAbroad and NexGen Careers, I had the opportunity to collaborate with a local cooking class company in Barcelona, Spain. I’m proud to share that my team won first place in the competition!

The challenge was to help a traditional business owner connect with a younger audience, who were increasingly drawn to trendier competitors. The owner had relied solely on word-of-mouth referrals with great success but was hesitant to engage with social media. Our solution was to implement an affiliate program where her current customers would become ambassadors for the brand. We encouraged satisfied customers to spread the word by tagging the company location and using a custom hashtag on their personal social media accounts. We also created an incentive structure to motivate them to participate and amplify her word-of-mouth marketing without requiring a significant investment in social media.